“Colophon” comes from the Greek word “κολοφων” or "kolophon," which means "summit" or "finishing touch." It is a description of the details and methods behind a publication and is often found on the last few pages of books.


Primary navigation, page titles, subheadings, and body text for this site are set in Proxima Nova. This site utilizes Typekit to service sophisticated typography for web and mobile.


Neoteric Design designed and developed the Virtual Consultant website in the Winter of 2012-2013. Neoteric partners with innovators, start-ups, universities, and not-for-profits to craft engaging websites and applications. Guided by lean startup principles, practical usability testing, and user-centered design, Neoteric Design takes a multidisciplinary approach to uncover how customers use and understand products and services.


InDesign, Illustrator, Photoshop, Vim, and Sublime Text 2 were used in the creation of this site. The site runs on Ruby on Rails and content is maintained using Active Admin. It is authored using HTML5, and complies with web standards as set by the W3C.